Google fascinates me and I think they and companies like them could be hugely influential and facilitating the solutions to big issues for lots of reasons...
1 - They are listening and have cash to burn
2- They get seem to get it
3- They are in future making business
Also they are responsible for organizing the worlds information and putting people in touch with each other and the things that they need which is an influential position to be in. Plus somebody I know says that they might actually get to speak to the boss man himself so it got me thinking.
Thought 1 - Groogle
The neutrality of Google search results is one of the companies most precious assets but what if users wanted to initiate their own filters so that the results were ordered based on sustainability scores. This is already possible for things like site origins i.e. the 'UK site only' function. Also though most people do not use it you can filter results by using the - sign which means AND NOT whatever word you want to filter out. What if you could enter -unsustainable. Perhaps even using some kind of lever that could make the criteria stricter when desired. This would obviously only be relevant for company listings within all of the other results. It could also be switched on for the paid links as well so the user can select what kind of ads they wanted to see. This would be quite a big project and would mean that sites would need to enter the results of some kind of scorecard in a way that could be picked up by the google algorithm. This would need to be supported by some kind of auditing program to ensure that this was being done properly and fairly. Hopefully then there would come a time when the green filtered search engine overtook the unfiltered search engine and became the new norm.
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