If you believe the Clue Train Manifesto (which I do) then you could start to think that the established brand marketing methods are a stop-gap. A space opened up when the actors of the small intimate market places of history were dissipated into different places and even time zones by mass culture. Advertising filled the void and created a semblance of contact even though it was not the kind of personal interaction that typified the old market place. In the mean time we forgot that market places are always just conversations between people. But now we have the internet to help us remember and recently it seems to be bubbling over a little bit. This spirit is probably most alive through the staff in technology companies where a culture of open hyperlinked conversations based on home made intranets and wikis is the norm. But just recently since twitter has been around and since facebook started being used in a bit more of a blog-like way than a myspace way, I have noticed that quite a few people from the big agency group I work in are connected and exchanging interesting stuff in a new way. Many are even posting stuff about the clients they are working on becoming a bit of a media channel in their own right. Whether companies see this as a scary prospect or an untapped opportunity it’s not going to go away. The employees are on the loose!
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