Expose on the food industry... Generally in advertising we work on the principle of above and below the line. A new idea that I have been thinking about is in front of and behind the line. The vertical line being the inside world and the outside world of the company. At the moment many companies seem to think its ok to have very different behaviour on the two sides which results in this kind of damaging revelations. What used to be the exception is now the rule in this area i.e if there is something to be exposed then the chances are that it will - seems like this needs a law to explain it. I could call it 'Davidslaw'... but then I'd have to spend some time on the maths to actually prove it. Until then perhaps the 'information wants to be free,' principle will suffice if you use it in the liberty sense rather than the economic one. Step-up an agency that works in front of and behind the line!
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