Monday 30 March 2009

The age of stupid

Went to see this over the weekend. It’s the most memorable film in the environmental education genre that I have seen as it manages focus on real human stories while still creating a big picture by piecing them together like bits of evidence for some kind of post apocalyptic research project. There is a huge task to bring to life the physical implications of the science without making it seem like science fiction… ‘The Day after tomorrow,’ springs to mind. Climate change can’t become a bogyman it needs to feel as real as today’s news even through some of the implications seem like some kind of Hollywood alternative reality.

Also liked the marketing. I am now armed with stickers to brand the world around me as STUPID or NOT STUPID. In West London you have to go further for the latter than the former.

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